Accomplished analytical, creative marketing and advertising professional with extensive years developing and supporting corporate branding. Bilingual in English and Spanish. Outstanding expertise managing global brands for international businesses. Exceptional record of delivering world-class marketing strategies and materials for nationwide and global brands. Proven manager of both in-house marketing teams and external agencies. Robust ability for strategic planning and creative concept development.


Portfolio

Branding

Branding: Dignity Memorial - Branding Guidelines
Branding: Dignity Memorial - Marketing and advertising materials
Dignity Memorial Selection Portfolio - Citation of Excellence in the ADDY® Awards from the American Advertising Federation
Jardines y Funerarias Del Angel - Branding Guidelines, brand presentation, and marketing best practices
Jardines y Funerarias Del Angel - Marketing and advertising materials
Renault - Internal Communications, Collateral,  and POP materials
JKT Carpet Cleaning
Aleluya Communications Inc. - Advertising agency
Alpina - Dairy company. Internal Communications, Collateral, and POP materials
Getronics - Electronic service provider. Internal Communications, Collateral, and Promotional materials
ExiAutos - Car dealership
SFI - Pharmaceutical company
ZUR - Furniture and accesories
Violeta Cafe - Cafe and bar
Inver7 - Investment firm
La Perrerie - Fast food restaurant
Monteverde - Jewelry design
Hamburguesas del Rodeo - Fast food restaurant. Logo for Café Espresso

advertising

Clear Lake Infiniti - Advertisement
Del Angel Funeral Homes and Cemeteries. Advertising campaign for funeral arrangements
Del Angel Funeral Homes and Cemeteries. Advertising campaign for funeral arrangements
Sudameris Bank - Investment fund advertisement. 'If the economy gives you headaches, invest in dollars.'
M. Penner and Alfredo's Hair Studio - Advertisement
Revista Axxis - Architecture and Design Magazine. Advertisement for software and subscription promotion. 'Axxis Magazine will keep your mind and your computer updated'
El Paso Corporation - Oil Company recruitment campaign
EPM Bogota - Telecommunications company. Poster for Caller ID promotion. 'It’s more effective than telepathy!'
Stage Stores. Recruiting campaign
JCPenney. Advertisement for special Christmas edition
Southern Ford. Advertising campaign
Houston Association of Realtors. Newspaper advertisement
Hot Spring Spas. Advertising campaign
McDonald's Colombia. Recruiting campaign targeted at college students. 'Pursuit 2 careers'
MHT Luxury Alloys - Team Rush Motor Sports. Advertisement for Mixed Metal magazine

Publications and Collateral

Variety Club/Paul McCartney - Promotional magazine
Houston Texans - Design and layout for this official publication of the Houston Texans
Rolls-Royce - Promotional brochure
McDonald's - Franchise marketing materials selected to be replicated internationally for McDonald’s
Return to Flight - Promotional magazine for NASA mission
Houston Chronicle - Cover design for The Latino Book & Family Festival special section
University of Houston - Cover design for special publications and digital layout for newspaper
Houston Chronicle/La Voz. Special section
The Rice Village Shopping Guide Cover design
Variety Club/Coca-Cola - Back cover design
DaCamera of Houston - Design for direct mail
McDonald's Colombia - Editing, design, layout and photography for quarterly magazine

Resume

MARKETING, BRAND MANAGEMENT AND CREATIVE DIRECTION

Accomplished analytical, creative marketing and advertising professional with extensive years developing and supporting corporate branding. Bilingual in English and Spanish. Outstanding expertise managing global brands for international businesses. Exceptional record of delivering world-class marketing strategies and materials for nationwide and global brands. Proven manager of both in-house marketing teams and external agencies. Robust ability for strategic planning and creative concept development.

Brand Management | Creative Direction | Marketing Strategies | Internal/External Communications | Team Management and Direction | Communications/Advertising Execution | Global Multicultural Expertise | Bilingual in Spanish and English

MARKETING AND CREATIVE DIRECTION EXPERIENCE

> Marketing and Communications Manager
Service Corporation International, Houston, TX. 2006 - 2014

Defined and managed branding, marketing and advertising strategies for markets nationwide, which built company brands. Directed both in-house marketing team and external agencies in the development of a wide range of materials. Created strategic marketing and communications plans. Actively contributed to brainstorming and strategic planning with internal stakeholders, including senior executives, sales managers and market directors; Acted as liaison and project manager between internal departments in the re-branding and transition process for new acquisitions.

        • • Defined brand strategy and positioning, slogan, and look and feel for the company’s key brands, as well as executed the branding guidelines for internal and external brands.
          • Received Citation of Excellence in the ADDY® Awards from the American Advertising Federation for the creation of a product portfolio for over 2200 locations around the U.S. and Canada.
          • Worked with cross-functional teams to define and launch product plans and strategies for new and existing products through data analysis.
          • Conceptualized and developed persuasive and innovative marketing materials that effectively repositioned the Hispanic brand and met market communications objectives, which led to a sales increase of 27% after project release.
          • Identified critical marketing prime cost and implemented resourceful solutions that increased cost effectiveness.

> Bilingual Copywriter and Graphic Designer
Houston Chronicle/American Color Graphics, Houston, TX. 2004 - 2006

Executed advertising projects in the marketing department in accordance with branding compliance. Created and supervised campaigns for local and nationwide companies, including ads, direct mail, and publications. Authored, edited, trans-created and translated copy and text for ads, newsletters, and articles for the Hispanic market.

        • • Directed and was awarded projects and accounts including Rolls-Royce, JCPenney, Ford, and the Houston Texans, among others.
          • Spearheaded design and translation team, developing and establishing procedures for projects such as weekly and special sections, which laid the groundwork for the creation of the Hispanic Marketing Department.

> Creative Director
Aleluya Comunicaciones, Ltda., Bogota, Colombia. 1997-2004

Led design staff and sales reps by contributing to and advising on effective communications solutions, and provided direction consistent with branding architecture, marketing and design strategy. Key player in strategic planning sessions which generated and developed high-impact campaigns for effective branding awareness and lead generation. Produced and implemented internal communications plans and campaigns, including marketing collateral and presentations.

        • • Landed accounts with companies such as McDonald’s Colombia, Getronics, Renault, Banco Sudameris and Alpina in corporate tenders by presenting outstanding pitches, garnering recognition from internal and external clients.
          • Conceptualized and designed marketing materials that were selected to be replicated internationally for McDonald’s.
          • Directed precise, innovative and effective pitches and solutions for key accounts, eliminating the need for multiple rounds of attempts, thereby reducing production cost by over 55% in less than 6 months.
          • Introduced corporate branding packages and launched identity campaigns for a number of multinational corporations, increasing brand equity in a reduced timeframe.

Education

Master's in Marketing, Advertising, E-Commerce and Communications
Escuela de Negocios y Consultoría de Empresas – FORMASELECT, Madrid, Spain

Bachelor of Arts, Graphic Design
Universidad Jorge Tadeo Lozano, Bogota, Colombia



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