If you love marketing and building relationships, this is the blog for you.
3 Marketing Insights from the Pump
A marketing metaphor in a simple act: topping off a gas tank. Ready to fuel your strategy with impactful details?
Read MoreFor over 20 years, I've had the good fortune to do what I love—and excel at it. I've led the creation of marketing plans and strategies for brands like McDonald’s, Microsoft, Rolls-Royce, Renault, Dignity Memorial, and City of Houston. I've had the opportunity to lead this process from the agency side as a creative director, and later, from the client side, developing initiatives for marketing and communications departments in the corporate world. As a result, I'm well versed in the strategy and execution of corporate brands, as well as internal/external communications.
I'm a creative marketing and brand architect expert with a solid track record of helping global brands, build equity, and bring business strategies into brand goals.
As a global marketer I have demonstrated success with delivering innovative marketing strategies and strong results that effectively achieve brand awareness and increase lead generation.
I'm an agency trained leader of creative teams, overseeing strategy for advertising campaigns, from concept development to implementation, and ensuring projects are on time and on budget.
It has definetely been a long and fun ride full of interesting projects! The following samples are a brief selection of my professional portfolio.
I'm Alejandro Lozano, a results-oriented marketing strategist with 20+ years of experience driving impactful corporate branding and marketing strategies in dynamic markets—U.S., Canada, and LATAM. I'm passionate about helping my clients market their brands effectively, and I've led the creation of world-class marketing plans and initiatives to help companies do just that. I love that what I do lets me bring together creativity and strong analytical and strategic skills. I've succesfully managed in-house marketing teams and external agencies.
Colleagues and clients have had these kind things to say about my work.
Alejandro brings a thoughtful, strategic approach to every new creative project that comes his way. He has a natural curiosity which allows him to ask the right questions so he sees the big picture need around every request. He is an incredibly talented creative director with admirably high standards who uses the marketing objectives to lead his projects. His attention to detail is superb, and he collaborates very well with other team members in developing creative and marketing concepts.
Alejandro is a marketing professional with a unique knack for blending out-of-the-box ideas with the marketing analysis necessary to support them. As a colleague for over a decade, with whom I’ve partnered on various projects, Alejandro has consistently demonstrated his passion for finding engaging solutions and his commitment to high standards both for strategy and creative execution. He’s great at listening to input and translating it into successful results. These qualities, along with Alejandro’s pleasant nature and professionalism, make him an asset to any organization.
I had the privilege of working with Alejandro over several years at the University of Houston and the Houston Chronicle. His positivity and energy are contagious. Alejandro is amazingly talented, and when you couple that with his high drive for great results you end up with amazing work. He has a clear vision for branding and marketing, but he also has a great understanding for the creative process development. I highly recommend Alejandro and look forward to working with him again in the future.
Alejandro and I worked together for over a year and during that time, I found him to be a hard-working, intelligent and thorough manager. Alejandro often worked well past normal business hours in order to meet committments to our internal clients, and every project he was involved with exceeded client expectations. In addition, Alejandro is a pleasant individual who handles office pressure well and always demonstrated a high level of creativity, job knowledge and technical expertise well beyond his job level. I highly recommend him to anyone looking for a well-rounded, experienced addition to their staff!
Alejandro did an excellent job rebranding my marketing materials and I have received lots of praise and complements on how professional they look. I feel very proud when I go to hand a potential client a brochure or business card. Furthermore, the time frame in which the job was completed exceeded my expectations. My overall experience working with Alejandro was outstanding and I look forward to using him again in the near future for more marketing initiatives.
Alejandro is a true brand architect, a highly creative professional that will always surprise you with an original idea and very distinguished brand communication concepts. His unique blend of strategic insight and creative thinking leads him to look beyond the obvious and discover the deeper truths of brands. He has an innate ability to manage both up and down, championing his team and leading his management style while ultimately delivering the plan.
If you love marketing and building relationships, this is the blog for you.
Throughout this blog, I'll go back and forth between marketing topics and love and relationship topics. After analyzing these two topics, I realized how much they cross paths. More than 20 years ago, I started learning about marketing. Since then, my love for this career has never stopped growing. But even before that, without knowing it, I was part of the constant marketing that's used in all kinds of relationships.
If you're in Houston, let's have coffee. If not, let's arrange a call and talk marketing!