Who knew waiting for a cashier could lead to marketing insights? Discovered 5 entertaining parallels between attracting the ideal customer and finding the perfect relationship. Spoiler: It involves more than just swiping right. Marketing magic with a touch of love!
Attract the Ideal Relationship: 5 Ways to Target Your Perfect Customer
I was at the store a few days ago, and while I was waiting for the new cashier to figure out something for the customers in front of me, I started screening over the different magazines. I know, they are all the same cheesy structure of how to lose gazillion pounds in 3 weeks, Brad Pit in love with Jennifer Aniston for the 27th time, and so on. Besides wondering how these kinds of magazines still survive, I leafed a couple of pages anyway.
If you have to force it, it’s not for you (applies to rings, shoes, customers, relationships, and friendships).
A priori, I knew it was going to be a waste of time but I’m a strong believer that you can learn from almost anything. I wasn’t sure if I was going to learn something about the layout, the photography, or maybe just how to be patient with a new cashier. I landed in this article that said “5 ways to attract the relationship you’ve always wanted”. Surprisingly, even marketers can glean insights from such pieces.
1. IDENTIFY YOUR PATTERNS
Just as they ask you to analyze your romantic history in dating advice, we marketers have systems for that. Head to Salesforce or any CRM, identify deal breakers with lost clients. Were you cheating on your client? What mistakes did you make? Complaints are opportunities for improvement.
2. KNOW YOUR CORE VALUES
If you were in a toxic relationship and seek something different, it helps define the client you're looking for. Review your brand’s core values; they're not just filler. If clients don't align with your values, cause tension, or aren't cost-effective, don't force it. If you have to force it, it's not for you.
3. ENJOY THE DATE
No one likes a proposal on the first date. Marketers and salespeople, don't sell in the first interaction. Build an honest relationship from the ground up. Interact with your target through social media, build rapport, be truthful, and enjoy the conversation. And guys, no proposing on the first date.
4. BE HONEST ABOUT WHAT YOU WANT
Don't claim to want kids if you don't. Stick to your values. Review recent campaigns, social media, collateral for honesty. Ensure your communication truly reflects your brand.
5. READ BETWEEN THE LINES
Would you date someone with unflattering Google results? Trust your gut. Fortunately, you don't need to gamble or decide solely on feelings. Do your homework, gather data, conduct market research, check references. Attracting your ideal customer becomes easier. Research your audience, get to know them, just don't be a stalker.
Alejandro Lozano
I'm not claiming to be a relationship expert. I specialize in marketing, branding, and creative direction. I love exploring the intersections of marketing concepts and relationships, recognizing the pivotal role of building connections in effective marketing. Let's make your marketing journey a bit more interesting!
